The Brief - Autocar-Courland Next Generation Award 2011
Autocar-Courland Next Generation Award entries should be no more than 500 words long and written in English. They should also include images or illustrations, if relevant.
Applicants ideas will be assessed on the following criteria:
Innovation
The concept presented must be an original idea. We are ideally looking for something that is new or that builds on existing ideas. The concept might demonstrate lateral thinking, creativity and "thinking outside the box", bringing new approaches to old problems.
Communication
The winner will be able to communicate their idea in a clear manner, both verbally and via their written application (use of diagrams is encouraged). We are looking for individuals who are able to simplify complex problems, who can be concise and who are able to inspire their audience. Accuracy and clarity are key.
Strategy
Each of 12 candidates who make the 'longlist' will be given the opportunity to attend one of three assesment days before the shortlist is produced. This stage is considered as part of the assessment process and allows each candidate to present their idea in person to a panel of assessment day judges - providing valuable interview experience and feedback.
No entries will be accepted after midnight on the 28th August 2011.
Important dates
April 2011
Competition launch
August
28th - Closing date
October
4th to the 6th - Longlist Assessment days
November
1st - Judging day
22nd - Winner announced at SMMT annual dinner
