Škoda Auto
Well-judged amalgamations with Pilsen Škoda in 1925 and the Volkswagen Group in 1991 have seen Skoda blossom into a genuine world player with its own distinct brand values. By paying particular attention to customer service, the marque has earned a strong following among those who appreciate clever, well-built and great-value mobility solutions such as the Yeti SUV, Roomster and Superb. These cars have received worldwide acclaim from the specialist motoring press for their style, space and all-round ability. Running costs are low too, thanks to cutting-edge technologies such as stop/start and energy recuperation which in the Fabia Greenline II deliver CO2 figures of 89g/km – equivalent to 83.1mpg.
Today’s Skoda offers an extra dimension of freshness and sophistication alongside the brand’s recognised attributes of quality and everyday utility value. Skoda’s latest concept, the Vision D (presented at the 2011 Geneva Motor Show) showcases a new direction, one based on a mix of stimulating design and the marque’s already established strengths of performance, value and engineering precision. Vision D fleshes out the contours of a growth strategy that will be marked by a significant extension of the model portfolio and by intensified levels of activity in Europe, China, India and Russia.
Skoda is not just a carmaker. It is also pro-actively aware of its social responsibilities. In 2000, the company founded the first corporate university in the Czech Republic. The Skoda Auto University awards degrees in the fields of business, economics and corporate management, and gives its graduates enhanced opportunities to work for the Czech Republic’s most successful company.
